Resources

IKEA’s Advertising Mastery

IKEA’s Advertising Mastery

In the realm of advertising, there's a fine line between creativity and likability as Harvard Business Review explains. Many brands strive to strike a balance, but one company that has mastered this delicate art is IKEA. The Swedish retail giant's advertising...

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Overnight fame on TikTok: Alix Earle

Overnight fame on TikTok: Alix Earle

A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...

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ChatGPT and AI – our honest review

ChatGPT and AI – our honest review

Making its debut in November 2022, ChatGPT has quickly spread to become one of the most used AI, or Artificial Intelligence, tools in the U.S. Here are some key statistics you should know about ChatGPT to put into perspective just how large of a platform it is, and...

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Why the Barbie Movie Marketing is Genius!

Why the Barbie Movie Marketing is Genius!

We've all been feeling the Kenergy for months surrounding the Barbie Movie brought along mostly by the aggressive marketing for the anticipated film. The movie’s marketing has made such a splash in our culture that people are calling it a full-on feminist movement....

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Haute off the Press: Bold PR makes it into print

Haute off the Press: Bold PR makes it into print

We’ve been featured in PR on Go’s latest expert article, ‘Mastering the Art of Bold Public Relations: A Guide for Entrepreneurs’. As both a PR and Marketing agency, sometimes we find that folks only know us for the marketing side of what we do. PR, however, is a huge...

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Threads: What We Know One Week In

Threads: What We Know One Week In

On July 6th Meta launched a new app called “Threads” in 100 countries. Threads is intended to be a platform where you can share short casual text posts. These posts can include a picture, video or even a link. This application is very similar to Twitter, while...

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