Resources
How we plan for the month at HIT
Happy October! The first week of the month is a great time to sit down and plan content, content shoots, launches, and anything that should be sent out whether that be email campaigns, text send outs, etc. These planning sessions are helpful for your team to get...
IKEA’s Advertising Mastery
In the realm of advertising, there's a fine line between creativity and likability as Harvard Business Review explains. Many brands strive to strike a balance, but one company that has mastered this delicate art is IKEA. The Swedish retail giant's advertising...
Overnight fame on TikTok: Alix Earle
A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...
The Billion-Dollar Brand: Unveiling Skims’ Successful Marketing
The success of a brand is often attributed to innovative designs and quality products. However, the equally crucial work of driving sales and putting a brand into the public eye is up to its marketing. One brand that has brilliantly utilized its marketing to achieve...
ChatGPT and AI – our honest review
Making its debut in November 2022, ChatGPT has quickly spread to become one of the most used AI, or Artificial Intelligence, tools in the U.S. Here are some key statistics you should know about ChatGPT to put into perspective just how large of a platform it is, and...
Haute off the Press: the Grubby World of Influencer Advertising
From the OG days of RSS feeds to today’s highly monetized ecosystem of LTK and sponsored posts, we’ve had our fair share of experience in the influencer marketing world and have our own expert opinion on how to navigate it. Haute In Texas CEO and Founder, Aquila...
Why the Barbie Movie Marketing is Genius!
We've all been feeling the Kenergy for months surrounding the Barbie Movie brought along mostly by the aggressive marketing for the anticipated film. The movie’s marketing has made such a splash in our culture that people are calling it a full-on feminist movement....
Haute off the Press: Bold PR makes it into print
We’ve been featured in PR on Go’s latest expert article, ‘Mastering the Art of Bold Public Relations: A Guide for Entrepreneurs’. As both a PR and Marketing agency, sometimes we find that folks only know us for the marketing side of what we do. PR, however, is a huge...
Is Marketing on TikTok Right For You?
TikTok is arguably the most relevant social media platform. With the statistics to prove it. TikTok is a powerful marketing tool, and it is most likely a good step for your business to take.
Haute off the Press: HIT Interview on Taylor Swift Success
Our agency’s CEO and Founder, Aquila Mendez-Valdez, gave her take on why Taylor Swift is surpassing her competitors in NTD News’ latest TV segment, ‘Why is Taylor Swift So Much More Successful?’ While there are surely many reasons behind Swift’s successes, our leader...
