Ever wonder how we keep our content game strong? Well, buckle up, because I’m about to spill the tea on how we navigate the wild world of trending content here at Haute in Texas! First off, it’s not just about jumping on the latest bandwagon – it’s about hitching a ride on the right one. Trends are ever-changing, so it isn’t always worth it to jump on each one you see.

The Right Trend for You

Figuring out the right trend for your social media channels can be difficult. Being aware of your audience and how you’d like to present yourself are key ways to point you towards the right trends. For example, if you’d like to come across as silly, then trends that are funny and involve you participating in goofy actions may be a good route! If your account is calm and geared towards an audience that’s more relaxed, you can consider jumping on the ASMR train.

The Search

Searching for trending content is a whole different ballpark. There are more common ways like surfing through hashtags to see what types of popular content pops up. This is where those adjectives to describe your business like silly and calm are helpful.

We’ve also found that scrolling through your own FYP, or ‘For You Page’, on Instagram can be a useful tool in looking for trending content! More likely than not, what is shown on your FYP is probably like that of your audience. Relying on the algorithm can be risky but rewarding if you do feel that your algorithm and that of your audience aligns. Saving content that resonates with you for inspiration is a great way to get started with this.

Lastly, audio goes a long way with trending content. If you start to take notice of an audio that’s maybe paired with a recent movie or album release, think of ways you can utilize it for your own company. Additionally, audio on Instagram with a little upward facing arrow next to it is identified by Instagram as trending, and would be great selections for your Reel.

Up to Date

Staying up to date with what’s going on in the world, on social media, and in terms of your business is important to keep top of mind with trends. Although the status quo is to not take trends too seriously, being conscious of your audience and how they will react to something you post is important. Whether you run it by a fellow content creator, do a quick news and internet search, or even check through social media before posting, double checking that your content is up to date with the current trends, and being mindful of current events is a good way to stay out of trouble.

So, there you have it – our not-so-secret recipe for finding trending content. It’s a wild ride, but at HIT we’re strapped in and ready for whatever the internet throws our way!

Megan Valco is an Account Manager at Haute In Texas. Her hobbies include enjoying day trips to Fredericksburg and the beach, hiking and finding new thrift stores to shop. Her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.