How did social media take over marketing?

How did social media take over marketing?

The Evolution                                                                                                                                                               Social Media first came to be in early 2000’s, however, it came to be more prominent in...
Influencers vs. Brand Ambassadors, what’s the difference?

Influencers vs. Brand Ambassadors, what’s the difference?

The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
Why is TikTok Taking Over? 

Why is TikTok Taking Over? 

The Origins  Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...
A Day in the Life of an Influencer

A Day in the Life of an Influencer

In today’s society of social media and a mid-pandemic world of living online, an emergence of influencers has blossomed. Many people, though, don’t quite know what to think when the term ‘influencer’ is discussed, and many don’t know just how much work it takes to be...
The New Age Of Social Media

The New Age Of Social Media

Over the past few years, there has been a subtle to drastic shift in social media: a new era that focuses on more relatable and real content because more people are spending time at home or working from home. This is what we call the New Age of Social Media. What does...