Our CEO and Founder, Aquila Mendez-Valdez, had the absolute pleasure of joining Leslee Owen’s Podcast, Mission and Motherhood, for a segment all about conquering the PR and Marketing world as a mom and an entrepreneur – a mompreneur. During their segment, they uncovered key insights into navigating the multifaceted landscape of PR and Marketing. Aquila opened up about the strategies she employed, the hurdles she conquered, and the invaluable lessons learned along the way. This conversation isn’t just about her journey—it’s dives into practical wisdom, offering nuggets of PR and Marketing mastery that anyone, especially fellow mompreneurs, can embrace.

From actionable tips to elevate your company’s presence to heartfelt advice she wishes she could share with her past self; this podcast segment is a goldmine of relatability and guidance. Be sure to tune in to gain insights, share in the triumphs and challenges, and walk away with actionable takeaways tailored to fuel your own entrepreneurial journey.

Overview of the Podcast

Lean in as Aquila delves into the marketing techniques that elevated her business, from the authentic connections she’s made across San Antonio to the impact of her initial blog started in 2011. If you’ve been seeking to amplify your brand’s PR and Marketing strategies, this episode is for you! Aquila even gives a few surprising tips on pitching newsworthy stories to the media, making you an irresistible choice for coverage.

Key Points

  1. The beginnings of Haute in Texas (7:00)
  2. Avoiding burnout (11:00)
  3. Boundaries and Client Expectation Agreement (14:00)
  4. 2023 Key Marketing Levers (19:00)
  5. How to gain media coverage (24:00)
  6. Relationship building (28:00)
  7. Looking into 2024 (31:00)

Megan Valco is an Account Assistant at Haute In Texas. Currently attending UTSA, she is pursuing a bachelor’s degree in Digital Communications. Her hobbies include enjoying day trips to Fredericksburg and the beach, painting and finding new thrift stores to shop. After graduating, her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.