The success of a brand is often attributed to innovative designs and quality products. However, the equally crucial work of driving sales and putting a brand into the public eye is up to its marketing. One brand that has brilliantly utilized its marketing to achieve recent tremendous success is Skims, Kim Kardashian West’s line of shape wear. Let’s delve into the marketing tactics that have propelled Skims into a billion dollar brand.
#Inclusivity
Skims positioned itself as a brand that celebrates diversity and inclusivity. Their marketing campaigns feature models of various body types, skin tones, and backgrounds. This authenticity resonates with consumers who are done with unrealistic beauty standards, making Skims appeal to a broader audience and more relatable.
#Collabs
Skims’ iconic features include influencers and celebrities who generate buzz and speak to a wide range of audiences. These features alone have brought Skims lots of adoring attention. Notable collaborations include infamous 90s Victoria’s Secret Models, stars of popular TV shows, and even Oprah Winfrey.
#Scarcity
Skims takes full advantage of the economics lesson of supply and demand. The brand has become known for dropping popular items in limited quantities. Igniting an urgency for its consumers to stay up to date with the latest launches and buy as soon as a product becomes available.
#BigData
Kim has a team of data analysts to understand customer behavior and preferences. By collecting and analyzing website traffic, social media engagement, and sales, Skims has been able to invest its efforts into tactics that actually work.
#SocialMedia
Kim Kardashian West is no stranger to social media fame, and she leveraged her massive following to promote Skims. She uses her platforms to share behind-the-scenes content, sneak peeks of new collections, and customer testimonials. By engaging with her audience and fostering a sense of community with her brand, she turns her millions of followers into loyal Skims customers.
Even though Kim’s previous fame aids in the success of the brand, its fast track to success would not have been as speedy without its well-executed marketing. Let’s explore the transformative potential of these trailblazing marketing strategies for your brand. Book a call with us.
About the Author: Annie Menchaca is an PR intern at Haute in Texas, gaining experience for her future in the industry. She is currently attending college at UTSA and is looking forward to graduating with her BA in communication this Fall!
