Resources
Why Create a Brand Identity: A Guide for Female Founders
When you're in the middle of launching a business, building a strong brand identity can feel simultaneously unnecessary and yet essential for success. Your brand's identity is the unique personality and values that set your company apart from competitors. But it often...
Building a Positive Brand Image: 8 Steps for Female Founders
As a female founder launching a startup, building a positive brand image is crucial. Your brand's reputation can significantly impact your company's success, from attracting investors to building customer loyalty. Here are some strategies to help you develop a strong,...
How to develop your personal brand statement
Your Personal Brand Statement: Your North Star As a female founder who's built a career empowering other female entrepreneurs, I know firsthand the importance of a strong personal brand. Your personal brand statement is more than just a tagline; it's a compass guiding...
What are the advantages of female leaders?
Over the last couple of decades, the number of women in leadership has increased in all areas, leading to an innovation drive, real growth, and positive change. Female leaders are bringing changes in boardrooms and political arenas, breaking conventional norms, and...
Case Study: Transforming Sonterra Dermatology with HIT PR
The Challenge Dr. Annabelle Garcia, a board-certified dermatologist, was ready to rebrand her practice to highlight the quality of service and patient satisfaction. Taking into consideration the new identity she wanted to create, she turned us, Haute in Texas Public...
Case Study: Elevating the Super Bowl of Golf with HIT PR.
When the NFL Alumni Austin Chapter approached Haute in Texas Public Relations, they needed to raise awareness and truly hit their annual charity Super Bowl of Golf event out of the park. Although it was a well-known event for their group of constituents, it required a...
Female Leaders Who Made a Difference
The corporate world has been a male-dominated domain, but some wonderful women broke the barriers to make a difference through various businesses. Such female leaders did much more than break glass ceilings but opened doors for many other women to realize their dreams...
What are the barriers to female leadership?
Female leadership has been gaining ground over the decades with significant breakthroughs made. Nevertheless, women still encounter several barriers in leadership roles which are mainly grounded in societal norms, organizational practices, and representation. When...
Aquila Mendez-Valdez featured in Forbes for the second time
Aquila Mendez-Valdez featured in Forbes for the second time After President Joe Biden's horrific debate performance, small business owners may have been prompted to think through their own crisis communications plans (or lack thereof) they might implement should their...
Who was the first female CEO?
Who was the first female CEO? At Haute in Texas, we specialize in supporting the voices of female founders and entrepreneurs, and one day we were curious: who was the first female CEO anyway? What we found was so intriguing we had to share it with you all! Anna...
