Resources
Digiday just featured our influencer marketing expertise!
We are so excited to be featured in Digiday’s “Media Buying Briefing: How influencers became the new power brokers for media agencies” article! Take a look at some of our influencer marketing insights. Featured Commentary from our CEO, Aquila Mendez-Valdez: "Creators...
How did social media take over marketing?
The Evolution Social Media first came to be in early 2000's, however, it came to be more prominent in 2005. ...
How Adobe Portfolio can help you land a job
What is Adobe Portfolio? Adobe Portfolio is a software created by Adobe. It gives you a place to compile all the work you’ve done like resumes, projects, and papers. It also has an ‘About Me’ section that an employer would find useful. Here is where you can...
Are women in business becoming more prominent?
Today, women are becoming more and more prominent in the business world, especially as CEO's and business owners. As women, we aren't always the first choice or thought that comes to mind when someone thinks of a CEO, business owner, etc.; however, that stigma is...
Influencers vs. Brand Ambassadors, what’s the difference?
The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
How to land an Internship
It’s not such a surprise anymore when you hear about post-graduate students being unable to find a job related to their field. Often, they’re told that they don’t have enough experience. The million-dollar question is, “How can I gain experience if no one will give me...
Why is TikTok Taking Over?
The Origins Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...
Career Tips from a Gen Z-er
Career tips coming from someone at the start of their professional life, a Gen Z 20-year-old no less, might not sound very helpful at first glance. Normally this type of advice originates from someone who has weathered the course of time or learned valuable life...
Shopping Small Can Create BIG Change
Why shop at a small business? Small businesses bring an air of comfort and pride when you are purchasing from them because they’re local. Supporting local business owners is an amazing way to give back to your community. It takes a lot of dedication and hard work to...
A Day in the Life of an Influencer
In today’s society of social media and a mid-pandemic world of living online, an emergence of influencers has blossomed. Many people, though, don’t quite know what to think when the term ‘influencer’ is discussed, and many don’t know just how much work it takes to be...
