Resources

This weekend’s holidays YOU should be posting about!
We are in the season of giving, holidays, and sales! It’s easy to feel overwhelmed with the amount of work this entails, and even easier to let ideal posting days go by. We’re here to give you a check list of upcoming holidays (including this weekend!!) that you...

Behind the Scenes: Setting the Stage for a Photoshoot
Photoshoots set the stage for a successful social media campaign, feed, or website content. In the PR and Marketing world these types of content are ever-changing, and it’s important to keep up with those changes. Here is how we at HIT plan, execute and utilize...

The Crucial Role of Frequent Client Check-Ins
In the dynamic world of public relations and marketing, maintaining strong client relationships is paramount. At Haute in Texas one key practice we cannot emphasize enough is the regular use of client check-ins. These check-ins are not just a formality; they are a...

San Antonio Startup Week, here we come!
Come along on October 21st from 2-3pm to listen in on how you can successfully navigate the journey of launching a brand, featuring key San Antonio speakers like our Haute in Texas Founder and CEO, Aquila Mendez-Valdez. If you’re passionate about becoming an...

The Power of Attending Client Events: Our Perspective
At Haute in Texas, we believe attending clients' events is not just beneficial but a game-changer. Here's why PR and marketing representatives can reap the rewards from immersing themselves in these experiences. Deepening Client Relationships: Attending client events...

How we plan for the month at HIT
Happy October! The first week of the month is a great time to sit down and plan content, content shoots, launches, and anything that should be sent out whether that be email campaigns, text send outs, etc. These planning sessions are helpful for your team to get...

IKEA’s Advertising Mastery
In the realm of advertising, there's a fine line between creativity and likability as Harvard Business Review explains. Many brands strive to strike a balance, but one company that has mastered this delicate art is IKEA. The Swedish retail giant's advertising...

Overnight fame on TikTok: Alix Earle
A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...

The Billion-Dollar Brand: Unveiling Skims’ Successful Marketing
The success of a brand is often attributed to innovative designs and quality products. However, the equally crucial work of driving sales and putting a brand into the public eye is up to its marketing. One brand that has brilliantly utilized its marketing to achieve...

ChatGPT and AI – our honest review
Making its debut in November 2022, ChatGPT has quickly spread to become one of the most used AI, or Artificial Intelligence, tools in the U.S. Here are some key statistics you should know about ChatGPT to put into perspective just how large of a platform it is, and...