Resources

4 Marketable Ideas for Father’s Day
1. Host a Sale The most obvious way to market Father's Day, or any holiday really, is hosting a sale. Sales get people in the door and officially interested in what you’re offering. With many different types of sales to choose from, like hosting a giveaway, or...

Athletes & Assets Podcast – Athletes in Business and More!
Haute in Texas CEO–Aquila Mendez-Valdez along with her husband, Orlando, were recently featured on the Athletes and Assets podcast, which highlights Athletes that have reached success in the business world. Fun fact: Aquila is a former D1 volleyball star at Western...

The best social media platforms for your business
With the social media world expanding, choosing the best platforms for your business is imperative when talking about marketing your brand or company. For online or especially brick and mortar concepts, it’s not always possible to be present and posting on every...

3 Easy Marketing Tips for Mother’s Day
Mother’s Day is fast approaching, and we want to help you and your business be successful in not only celebrating the mothers of the world, but also celebrating your magnificent Mother’s Day sales! From our PR and Marketing pros, we have some tips your business can...

A PR Pro’s argument against the blue checkmark verification on Instagram
Within the last year, and more so the past few months, Instagram has been rolling out changes and additions to their platform. Many of which have been controversial. From a aggressive push to encourage creation of Reels, to the slowdown and ultimate reversal of Reels...

What feeds my soul and more on the Silhouettes of Success podcast
I was recently honored to be featured on the Silhouettes of Success podcast with Amber Weitzer, and we recorded just after returning from a trip where I took home lots of life lessons. I was also just getting over a terrible cold, but hopefully you don't mind my radio...

The Importance of Content Marketing for PR and Marketing
Public Relations and Marketing are two worlds that many businesses combine to market themselves. Although different, they can help with a lot of the same things, like sales and awareness. Content marketing is a subset of Marketing but can also be helpful on the PR...

Staying healthy when you work from home
With inventions popping up everywhere, and Covid leaving a lot of people working remote, the topic of staying healthy when you work at home has been becoming hot news in the work-life community. We are no doctors, but we have put our personally tried ideas to the test...

Unique ways to celebrate St. Patrick’s Day for your brand
What is St. Patrick’s Day? First, we should discuss what exactly St. Patrick’s Day is, and what we’re celebrating. Yes, we all know to wear green and dream about pots of gold and rainbows or celebrate with beer and the guys. The bigger question is, how can we bridge...

Make your March Game Plan – Key Dates
Keeping up with important posting dates each month can be trying when you’re running a brand. Posting regularly is important for creating engagement and staying relevant. We have created a calendar guide for you to follow to ensure you are always up to date with the...