Our Founder and CEO, Aquila Mendez-Valdez was recently featured in Qwoted’s 100 PR superstar. Deep dive into discussions about artificial intelligence, and public relations.

Artificial Intelligence

“I think AI will continue to shake things up, streamlining some of the parts of our jobs that are tedious and eliminating other parts that are outdated.” At HIT, we aren’t afraid of AI tools, and instead embrace them to improve our jobs and help us to be more efficient. AI can streamline more simple tasks like putting together a list of awards that would fit for a specific client, so that we can accomplish more in the same amount of time. For more of our thoughts on Ai, checkout our blog post, ChatGPT and AI – our honest review.

Public Relations

“PR requires thick skin so perhaps “never give up.” I will keep pitching and pitching for our clients until I’m blue in the face because I believe in their causes and company missions so much. If I let it get to me every time a reporter said no or didn’t respond I wouldn’t last five minutes in this industry. Honestly, it just makes the wins that much sweeter because you know how much effort went into securing that coverage.” Aquila’s golden rule of PR is something we can all take advice from. The public relations world can be exhausting, and after a few “no’s” it would be easy to throw in the towel and give up, but we believe in our clients and the notion that they do have something worth sharing.


Beyond the publication of this article, their platform has been an invaluable asset in our PR endeavors. Qwoted’s user-friendly interface, robust features, and connectivity with industry professionals allows us to streamline communications, connect with journalists, and secure valuable media opportunities more efficiently.

Megan Valco is an Account Assistant at Haute In Texas. Currently attending UTSA, she is pursuing a bachelor’s degree in Digital Communications. Her hobbies include enjoying day trips to Fredericksburg and the beach, painting and finding new thrift stores to shop. After graduating, her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.