Oct 5, 2023 | Business, Marketing
Happy October! The first week of the month is a great time to sit down and plan content, content shoots, launches, and anything that should be sent out whether that be email campaigns, text send outs, etc. These planning sessions are helpful for your team to get...
Oct 3, 2023 | Business, Marketing
In the realm of advertising, there’s a fine line between creativity and likability as Harvard Business Review explains. Many brands strive to strike a balance, but one company that has mastered this delicate art is IKEA. The Swedish retail giant’s...
Sep 21, 2023 | Marketing, Social Media
A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...
Jul 27, 2023 | Marketing, Social Media
Social media in the past 20 years has completely shifted our world. It is estimated that 4.9 billion people use Social Media across the world. The way we talk, communicate, notice trends, work, and especially the way we market. In this day and age almost every brand...
