Overnight fame on TikTok: Alix Earle

Overnight fame on TikTok: Alix Earle

A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...
Is Marketing on TikTok Right For You?

Is Marketing on TikTok Right For You?

Social media in the past 20 years has completely shifted our world. It is estimated that 4.9 billion people use Social Media across the world. The way we talk, communicate, notice trends, work, and especially the way we market. In this day and age almost every brand...