Sparkling Success: Haute in Texas Cleans Up with Influencer Marketing for MaidPro
In the competitive cleaning industry, MaidPro sought to elevate its brand and attract new customers. Recognizing the power of authentic endorsements, they partnered with Haute in Texas, a leading PR and marketing agency renowned for its expertise in influencer marketing and social media marketing.
Haute in Texas embarked on a comprehensive influencer campaign, meticulously researching and coordinating with over 50 creators across a mutli-location campaign. These influencers shared their genuine experiences of having their homes professionally cleaned by MaidPro, generating authentic content that resonated with their followers.
Strategic Influencer Marketing that Cleans Up
The challenge was to cut through the noise of traditional advertising and connect with potential customers on a personal level. Haute in Texas developed a data-driven approach, utilizing promo codes, custom links, and a brand hashtag to track the campaign’s performance.
The results were remarkable. The influencer campaign for one location alone generated over 40,000 engagements and a social media value exceeding $50,000. Franchisee owner Kim Folden attributed a staggering 60% of her leads to social media marketing and influencer collaborations.
Expert Insight:
“Influencer marketing has become an indispensable tool for businesses seeking to build trust and credibility,” says Aquila Mendez-Valdez, Founder and CEO of Haute in Texas. “By partnering with authentic voices, we were able to showcase the value of MaidPro’s services and drive tangible business results.”
Haute in Texas’s strategic approach extended beyond simply recruiting influencers. They provided ongoing communication and support, compiling marketing materials and incorporating influencer content into a broader UGC strategy for MaidPro’s own social channels across multiple cities and markets. This ensured consistent brand messaging and maximized the campaign’s impact.
The agency’s success with MaidPro’s influencer marketing strategy led to collaborations with additional franchisee owners in other markets. This demonstrated the scalability of their approach and the power of building a creator community, regardless of location.
This case study exemplifies Haute in Texas’s ability to deliver exceptional results through strategic influencer marketing. Their expertise in social media marketing, content development, and data analysis makes them a trusted partner for businesses seeking to elevate their brand and achieve sustainable growth.
