In the dynamic landscape of higher education, Texas State University sought to break barriers and democratize access to technology education. Their vision: ZEUS, a cutting-edge online certification platform designed to empower students of all ages to forge their own career paths. To bring this vision to life, they partnered with Haute in Texas, a leading PR and marketing agency renowned for its strategic communications and brand storytelling expertise.
Haute in Texas embarked on a comprehensive branding and launch campaign for the inaugural Data Science Pathways program. Collaborating with local design agency Manifestive Design, they crafted a compelling brand identity and developed content marketing strategies that resonated with the target audience.
Strategic Branding and Marketing for Educational Empowerment
Texas State University faced the challenge of establishing a distinct brand identity for ZEUS in a crowded market. They also sought to attract top regional stakeholders and gain local, regional, and national recognition for this groundbreaking program. Haute in Texas understood the unique motivations of local students and professionals, making them the ideal partner to navigate this complex landscape.
The agency’s multi-faceted approach included a compelling new website, engaging video content, and strategic paid media strategies. They launched a social media marketing campaign that generated widespread interest and excitement. Within just three weeks of registration opening, the program completely sold out, with a growing waitlist, demonstrating the effectiveness of Haute in Texas’s client acquisition strategies.
“Our success stemmed from a deep understanding of the Texas market and the aspirations of students and professionals seeking to enhance their tech skills,” says Aquila Mendez-Valdez, Founder and CEO of Haute in Texas. “We crafted a brand narrative that resonated with their ambitions, showcasing the transformative potential of the ZEUS platform.”
Haute in Texas’s strategic approach extended beyond traditional marketing. They recognized the importance of stakeholder engagement and developed targeted communications to build relationships with key partners and investors. Their efforts resulted in increased funding and support for the program, ensuring its continued growth and success.
This case study exemplifies Haute in Texas’s ability to deliver exceptional results for high-value clients in the education sector. Their expertise in brand storytelling, content marketing, and social media marketing makes them a trusted partner for institutions seeking to empower the next generation of tech leaders.
