Why are Reels performing better?

Why are Reels performing better?

If you’re on social media at all, you may have noticed a recent change in the Instagram platform. If you haven’t you may be more aware after reading this blog. Instagram Reels have had a major explosion in the last few months, and many marketing professionals...
How did social media take over marketing?

How did social media take over marketing?

The Evolution                                                                                                                                                               Social Media first came to be in early 2000’s, however, it came to be more prominent in...
Influencers vs. Brand Ambassadors, what’s the difference?

Influencers vs. Brand Ambassadors, what’s the difference?

The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...