We are so excited to be featured in Digiday’s “Media Buying Briefing: How influencers became the new power brokers for media agencies” article! Take a look at some of our influencer marketing insights.

Featured Commentary from our CEO, Aquila Mendez-Valdez:

  • “Creators don’t need to have millions of followers to convince people to open their wallets. Having greater engagement with authentic followers and quality content is worth more than vanity metrics.”
  • “Particularly for brands that are looking to reach local audiences, an influencer with 15K followers that are primarily in your target market is far more powerful than an influencer with 100K followers all over the country.”
  • “TikTok absolutely flipped the influencer game on its head, because it’s not enough anymore to just have pretty pictures or a curated feed of sales.”

What is Influencer Marketing?

Influencer marketing involves social media influencers posting about or with your brand’s products. The purpose is to reach an audience geared towards your business. The goal is to raise engagement and awareness of your brand, as well as increase sales. You can read more about influencers in our A Day in the Life of an Influencer blog or our Influencers vs. Brand Ambassadors, what’s the difference? blog.

How we can help YOU

With the evolution of social media and influencer marketing, comes changes in what reaches audiences better, and what will help your business make sales. Instagram Reels and engagement having increasingly become important parts to achieving these goals. A big factor in those two marketing strategies is influencer marketing. At Haute in Texas, we focus on Media Relations, Community Programming, and Brand Building to keep your business connected! With expert knowledge in Social and Digital Marketing we are always looking for innovative ways to get your business seen and have it grow beyond expectations. You can see more about services we offer and learn more about who we are here!

About Megan Valco

Megan Valco is an Account Assistant at Haute In Texas. Currently attending UTSA, she is pursuing a bachelor’s degree in Digital Communications. Her hobbies include enjoying day trips to Fredericksburg and the beach, painting and finding new thrift stores to shop. After graduating, her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.