Three Stories Every Brand Should Have

Three Stories Every Brand Should Have

Jul 22, 2025 | Marketing

Forget the elevator pitch. If you want people to remember your brand, tell them a story. Stories build trust. They spark emotion. They make people care. And when you’re building a brand rooted in meaning and movement, not just marketing, your stories do the...
Elements of a Strong Brand Story: What Keeps People Listening

Elements of a Strong Brand Story: What Keeps People Listening

Jul 10, 2025 | Marketing

A strong brand story isn’t just about telling your audience who you are—it’s about creating a connection that builds trust and loyalty. Certain elements consistently show up in stories that resonate and sell. Understanding these elements can help you craft a narrative...
What are the barriers to female leadership?

What are the barriers to female leadership?

Jul 11, 2024 | Business, female founders

Female leadership has been gaining ground over the decades with significant breakthroughs made. Nevertheless, women still encounter several barriers in leadership roles which are mainly grounded in societal norms, organizational practices, and representation. When...