How did social media take over marketing?

How did social media take over marketing?

The Evolution                                                                                                                                                               Social Media first came to be in early 2000’s, however, it came to be more prominent in...
Are women in business becoming more prominent?

Are women in business becoming more prominent?

Today, women are becoming more and more prominent in the business world, especially as CEO’s and business owners. As women, we aren’t always the first choice or thought that comes to mind when someone thinks of a CEO, business owner, etc.; however, that...
Influencers vs. Brand Ambassadors, what’s the difference?

Influencers vs. Brand Ambassadors, what’s the difference?

The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
Why is TikTok Taking Over? 

Why is TikTok Taking Over? 

The Origins  Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...