Product vs. Story: The Power of Narrative

Product vs. Story: The Power of Narrative

Your product may be solid, but it’s the story that makes it sell. You can build the most valuable offer on the market. It can be smart, strategic, and genuinely helpful. But if your audience doesn’t feel something when they hear about it, they’ll scroll right past....
Behind the Scenes: Setting the Stage for a Photoshoot

Behind the Scenes: Setting the Stage for a Photoshoot

Photoshoots set the stage for a successful social media campaign, feed, or website content. In the PR and Marketing world these types of content are ever-changing, and it’s important to keep up with those changes. Here is how we at HIT plan, execute and utilize...
How we plan for the month at HIT

How we plan for the month at HIT

Happy October! The first week of the month is a great time to sit down and plan content, content shoots, launches, and anything that should be sent out whether that be email campaigns, text send outs, etc. These planning sessions are helpful for your team to get...