Over the past few years, there has been a subtle to drastic shift in social media: a new era that focuses on more relatable and real content because more people are spending time at home or working from home. This is what we call the New Age of Social Media. What does this mean for you and your social media pages?
Keeping Your Feed Relevant
Some of the trends we have noticed are related to people spending more time at home. Cooking and meal prep content are the order of the day. These trends have made a huge impact on how people shop, eat, and post. On apps like TikTok, a 30-second vodka pasta recipe can go viral and next thing you know, hundreds of thousands of people are obsessed with the same meal. Along with these types of posts, another very relevant content theme is “day in the life” videos or photos. A quick snap of your morning coffee, your work setup, or even a YouTube haul of your favorite Amazon purchases grabs people’s attention a lot more now than it would have several years ago. With life slowing down a bit, viewers are more interested in what they can relate to or what is attainable to them, like purchasing on Amazon.
Feeds and posts have become more personal between poster and follower. Photo dumps are another trend we have seen more and more. Photo dumps are when someone selects random pictures from their week, a certain spot, or really anything and shares them in the same carousel post. They are usually random and have little context, other than showing what that person was doing or encapsulating a moment they found interesting. Overall, today when thinking about keeping your posts relevant, making them more personal and relatable is key.
Another big factor of social media today is keeping your feed aesthetically pleasing. This can be seen more on Instagram than anywhere else because there is a feed grid where you can see all of your posts in a zoomed-out type of view. One way to keep your feed aesthetic consistent is adding a preset to each picture you post. Presets allow for all of the images to have the same color tone over them, so when you are looking at them all together, they match. When people click on your profile and all your pictures come up in a grid format, it is pleasing to the eye.
Another thing to consider when trying to keep your feed aesthetic is including ‘filler posts.’ They can break up your feed with pictures of tangible things, the sky, or even ‘photo dumps’ as previously mentioned. They serve to make your feed look less cluttered, and keep your followers guessing with what you’ll post next.
Less And More For The New Age Of Social Media
When thinking about what you want to share out into the world and on your feed, it is important to keep in mind that people enjoy seeing what they can relate to. This means less selfies and more candid pictures, less filters, and more natural posts. Keep in mind that the new age of social media is focused on how we are actually living and less on what we want to present to the world.
About Megan Valco
Megan Valco is an Account Assistant at Haute In Texas. Currently attending UTSA, she is pursuing a bachelor’s degree in Digital Communications. Her hobbies include enjoying day trips to Fredericksburg and the beach, painting and finding new thrift stores to shop. After graduating, her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.