1. Host a Sale
The most obvious way to market Father’s Day, or any holiday really, is hosting a sale. Sales get people in the door and officially interested in what you’re offering. With many different types of sales to choose from, like hosting a giveaway, or including a free Father’s Day gift with every purchase, you can hopefully reach more customers and achieve more sales.
2. Email Campaign
Email campaigns are another great way to get in touch with your audience. They can announce sales, like we discussed above, follow up with those who may not have been ready to hit the purchase button yet, and connect with current and future customers.
Keeping your campaigns specific to your audience is vital. Through analytics you can track your open rates, if customers click on the links within, and if your email campaigns generate sales. From there, you can adjust before sending out follow up emails to ensure you are reaching your audience in a way they can appreciate. For example, your company may send out an email campaign announcing a Father’s Day sale. This email included a lot of information and details that ended up becoming a 4-paragraph email. You notice your click through rate is low, and that campaign did not generate a lot of traction. You may try sending out a follow up campaign that is shorter, and includes more graphics to see if that is what your audience responds better to.
3. Be Authentic
We’ve said it before, and we’ll say it again: be authentic. Whether this is through email campaigns or social media posting, being authentic with your audience will go a lot further than pushing out sales and constant reminders only. For Father’s Day, men have one of two options: share a post about your father, or your own experience parenting little ones, if applicable. Women can post about their own fathers or the men they are parenting with. Either way you have an excellent opportunity to connect with your audience and put a face to the business and products you’re promoting to customers. Relatable and authentic details about your life break down the sometimes salesy feeling customers can get when it comes to holiday shopping.
4. Personal Touches
You’ve accomplished the hard part and completed the sale. It’s important to now consider how you can turn a one-time customer into a repeat customer. We suggest personal touches. Partnering with a local small business to create a ‘Happy Father’s Day!’ sticker or gift wrapping, is a small but noticeable touch that customers appreciate.
