Come along on October 21st from 2-3pm to listen in on how you can successfully navigate the journey of launching a brand, featuring key San Antonio speakers like our Haute in Texas Founder and CEO, Aquila Mendez-Valdez. If you’re passionate about becoming an entrepreneur, making your brand more impactful, or getting your business creative juices flowing, then this panel will be all the inspiration you need! Be sure to register soon! Shoutout to our moderator Zahra and thank you for the opportunity to speak alongside amazing panelists Nisi Bennett and Stephanie Yzaguirre

About Aquila 

Our leader, Aquila Mendez-Valdez will be a key speaker on how she launched her own successful brand and business, Haute in Texas. With a client roster featuring some of the world’s biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory, and many more, she has gained the knowledge and expertise through hard work and experience to guide others who are just starting out in their endeavors. Now expanding, Mendez-Valdez launched a franchise model to help other women own their own agencies. In 2023 she was named a San Antonio Biz Journal 40 Under 40 honoree and launched the agency’s first satellite location with Haute in Austin. There are so many opportunities to learn from those around us, and SA Startup Week is a great opportunity for the future CEO’s of the world to get started. 

What will be covered?

Unveiling the Brand Blueprint

Panelists will delve into the foundational aspects of brand development, discussing the significance of market research, target audience identification, and defining brand values.

Crafting a Compelling Narrative

Explore the art of storytelling in branding, where panelists will share insights on creating narratives that resonate with consumers and establish a unique brand identity.

Designing the Visual Language

Dive into the realm of visual branding, as experts discuss the pivotal role of logos, color palettes, and brand aesthetics in conveying a brand’s essence and personality.

Channeling Digital Domains

With the digital landscape as the cornerstone of modern marketing, panelists will explore effective online strategies, including social media engagement, SEO optimization, and content marketing.

Nurturing Customer Engagement

Delve into the techniques for building lasting connections with consumers, fostering brand loyalty, and eliciting meaningful feedback.

Metrics that Matter

An examination of key performance indicators (KPIs) and analytics tools essential for measuring the success of a brand launch and refining ongoing marketing efforts.

Innovative Outreach Tactics

Discover cutting-edge approaches to reach new audiences, including influencer partnerships, experiential marketing, and community building.

Navigating Challenges and Adaptability

Learn how to anticipate and overcome hurdles in the brand launch process and understand the importance of adaptability in an ever-evolving market.

Megan Valco is an Account Assistant at Haute In Texas. Currently attending UTSA, she is pursuing a bachelor’s degree in Digital Communications. Her hobbies include enjoying day trips to Fredericksburg and the beach, painting and finding new thrift stores to shop. After graduating, her aspirations have no limit as she plans to continue working in the PR and Marketing world, as well as, traveling and living across the U.S. and abroad.