Resources From The Haute in Texas Blog
Welcome to the Haute in Texas blog!
While you may know our original blog that began in 2011, this corner of the internet is our agency blog, focusing on PR and Marketing tips and tricks.
Three Stories Every Brand Should Have
Forget the elevator pitch. If you want people to remember your brand, tell them a story. Stories build trust. They spark emotion. They make people care. And when you're building a brand rooted in meaning and movement, not just marketing, your stories do the heavy...
Elements of a Strong Brand Story: What Keeps People Listening
A strong brand story isn’t just about telling your audience who you are—it’s about creating a connection that builds trust and loyalty. Certain elements consistently show up in stories that resonate and sell. Understanding these elements can help you craft a narrative...
Igniting Exponential Growth: How Fly Dance Fitness’ Rapid Expansion Is A Publicist’s Dream
In the fiercely competitive fitness landscape, where fleeting trends often overshadow genuine innovation, Fly Dance Fitness, a female-founded franchise, stood poised for explosive growth. However, they needed more than just a great product; they needed a strategic...
Sparkling Success: Haute in Texas Cleans Up with Influencer Marketing for MaidPro
Sparkling Success: Haute in Texas Cleans Up with Influencer Marketing for MaidPro In the competitive cleaning industry, MaidPro sought to elevate its brand and attract new customers. Recognizing the power of authentic endorsements, they partnered with Haute in Texas,...
Empowering the Future of Tech: Haute in Texas Ignites Success for Texas State University ZEUS Platform
In the dynamic landscape of higher education, Texas State University sought to break barriers and democratize access to technology education. Their vision: ZEUS, a cutting-edge online certification platform designed to empower students of all ages to forge their own...
Elevating Environmental Awareness: Haute in Texas and the Edwards Aquifer Authority’s Landmark Education Outreach Center
In the heart of Texas, a vital mission unfolded: to illuminate the importance of the Edwards Aquifer, a critical water resource. The Edwards Aquifer Authority envisioned a world-class Education Outreach Center (EOC) at Morgan’s Camp, a beacon of knowledge and...
What to Do If You’re in the News
Finding yourself in the news can be both an opportunity and a challenge for your brand. Whether the coverage is positive, negative, or neutral, how you respond can significantly impact your reputation. Here's what to do if your business or personal brand is in the...
The Metrics of Success: Measuring The Impact of Combined Marketing and PR Efforts
The Metrics of Success: Measuring the Impact of Combined Marketing and PR Efforts In today's competitive business landscape, companies often combine marketing and public relations (PR) strategies to amplify their message and engage their audience. However, the success...
Building Brand Trust: The Joint Effort of PR and Marketing
In an era where consumers demand more than just quality, building brand trust has become the cornerstone of success. Consumers are increasingly discerning, seeking brands that not only deliver quality products or services but also align with their values and...
Dealing with Negative Publicity
Dealing with negative publicity can pose significant challenges for any organization, especially for women-owned businesses striving to build and maintain a strong reputation. As a woman-owned PR and marketing agency, we understand that how you respond to negative...
