Why the Barbie Movie Marketing is Genius!

Why the Barbie Movie Marketing is Genius!

We’ve all been feeling the Kenergy for months surrounding the Barbie Movie brought along mostly by the aggressive marketing for the anticipated film. The movie’s marketing has made such a splash in our culture that people are calling it a full-on feminist...
Is Marketing on TikTok Right For You?

Is Marketing on TikTok Right For You?

Social media in the past 20 years has completely shifted our world. It is estimated that 4.9 billion people use Social Media across the world. The way we talk, communicate, notice trends, work, and especially the way we market. In this day and age almost every brand...
Threads: What We Know One Week In

Threads: What We Know One Week In

On July 6th Meta launched a new app called “Threads” in 100 countries. Threads is intended to be a platform where you can share short casual text posts. These posts can include a picture, video or even a link. This application is very similar to Twitter, while...
Sofia Richie: What Marketing Strategies Made Her Go Viral

Sofia Richie: What Marketing Strategies Made Her Go Viral

Sofia Richie’s lavishly extravagant wedding might have been the best PR stunt in 2023. Her wedding has been nicknamed “our royal wedding”, and she is now regarded as Tiktok’s “it girl”, the “unproblematic nepotism baby”, and the “people’s princess.” Yet even with all...