Getting the Most Value from Influencer Marketing Campaigns
We understand the need to get the most value from influence marketing campaigns. Selecting the right influencers goes beyond just numbers. It’s about finding the right partners who genuinely reflect your brand’s values and resonate with your target audience. When...
Haute off the Press: the Grubby World of Influencer Advertising
From the OG days of RSS feeds to today’s highly monetized ecosystem of LTK and sponsored posts, we’ve had our fair share of experience in the influencer marketing world and have our own expert opinion on how to navigate it. Haute In Texas CEO and Founder, Aquila...
Influencers vs. Brand Ambassadors, what’s the difference?
The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
Why is TikTok Taking Over?
The Origins Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...