Haute off the Press: the Grubby World of Influencer Advertising

Haute off the Press: the Grubby World of Influencer Advertising

From the OG days of RSS feeds to today’s highly monetized ecosystem of LTK and sponsored posts, we’ve had our fair share of experience in the influencer marketing world and have our own expert opinion on how to navigate it. Haute In Texas CEO and Founder, Aquila...
Influencers vs. Brand Ambassadors, what’s the difference?

Influencers vs. Brand Ambassadors, what’s the difference?

The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
Why is TikTok Taking Over? 

Why is TikTok Taking Over? 

The Origins  Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...
A Day in the Life of an Influencer

A Day in the Life of an Influencer

In today’s society of social media and a mid-pandemic world of living online, an emergence of influencers has blossomed. Many people, though, don’t quite know what to think when the term ‘influencer’ is discussed, and many don’t know just how much work it takes to be...