Influencers vs. Brand Ambassadors, what’s the difference?
The world of influencer marketing is unknown to a lot of people, and confusing to many more. We hear and see influencers all over social media. Within this realm of social media, there are brand ambassadors, like Beyoncé who is a brand ambassador for Pepsi and...
Why is TikTok Taking Over?
The Origins Tik Tok was created by 39-year-old Zhang Yiming, a Chinese internet entrepreneur and the founder of ByteDance. Originally a dancing app created in 2016, in the first iterations Gen Z-ers would post 10 second videos to popular sounds. But in the six years...
A Day in the Life of an Influencer
In today’s society of social media and a mid-pandemic world of living online, an emergence of influencers has blossomed. Many people, though, don’t quite know what to think when the term ‘influencer’ is discussed, and many don’t know just how much work it takes to be...