Case Study: Elevating the Super Bowl of Golf with HIT PR.

When the NFL Alumni Austin Chapter approached Haute in Texas Public Relations, they needed to raise awareness and truly hit their annual charity Super Bowl of Golf event out of the park. Although it was a well-known event for their group of constituents, it required a strategic push to gain more traction and community support.

The Challenge

The main goal of this campaign was to increase publicity and exposure for the Super Bowl of Golf so it gained interest from both the golfing community and the general public. We needed to broadcast about the uniqueness plus their charitable causes that made the event quite different from other golf tournaments to create a compelling narrative.

The PR Approach

1. Brand Messaging: We developed the press materials and consulted on the look of the pre-event press conference at the Whataburger test kitchen to really bring out its unique qualities.
2. Charitable Initiatives: Highlighting their charitable goals and the positive impact of the event on the community.
3. Compelling Story: Develop stories that will intrigue sports enthusiasts and the community.
4. Leveraging Media Relations: Arranging interviews and media coverage to maintain the momentum with uniform publicity to a wider audience.

The Application

– Media Outreach: Contacting local and national media for coverage.

– Storytelling: writing and publishing press releases and feature articles that highlight the event’s significance.

– Social Media Engagement: Using Social media-first news accounts to drum up support and interact with the potential attendees and supporters of the event.

The Results

Within the course of this year’s project, we secured for our clients:

– 14 Coverage Pieces: Media placements in media outlets

– 52,000 Estimated Views: Amazing visibility for the event

– 8.88 Million Combined Audience: Broad and diverse reach

– 288 Combined Engagement: Great interaction and engagement on the event content

Johnny “Sky” Walker, President of the NFL Alumni Austin Chapter, said:

“What an amazing job the Haute in Texas team did coordinating media relations for our event! All former players interviewed felt very comfortable with the organizational setup, questioning, and the overall professionalism displayed by all media personnel!”

The Future of the SBOG

Our strategic PR campaign achieved our goal of increasing the visibility of the charity event while reinforcing its status as the “Super Bowl of Golf.” Highlighting the special features of the event and the charitable initiatives around it, we ensured that the event remains a must-watch on the list of sports, especially for golf enthusiasts and the community.

Monzerath Montoya, an Account Assistant at Haute In Texas, recently graduated from NSITE High School with a focus on Entrepreneurship. She is now set to pursue a major in International Business and a minor in Marketing at university. Monzerath is passionate about travel and has aspirations of launching her own business in the future.