In the heart of Texas, a vital mission unfolded: to illuminate the importance of the Edwards Aquifer, a critical water resource. The Edwards Aquifer Authority envisioned a world-class Education Outreach Center (EOC) at Morgan’s Camp, a beacon of knowledge and engagement.
To bring this vision to life, they partnered with Haute in Texas, a leading PR and Marketing agency renowned for its strategic communications and brand storytelling prowess.
The journey began in 2022, culminating in a grand opening on April 13th that captured the attention of stakeholders and the public alike. Haute in Texas orchestrated a comprehensive campaign, encompassing media relations, social media marketing, and influencer marketing. Their meticulous planning and execution ensured a seamless launch, coordinating with multiple government agencies to deliver a truly impactful event.
Strategic Communications for Stakeholder Engagement
The challenge was twofold: to raise awareness of the EOC and to drive attendance, fostering a deeper understanding of the aquifer’s significance. Haute in Texas developed a multi-faceted strategy, crafting compelling media materials and launching an engaging social media presence. Their influencer marketing initiatives amplified the message, reaching diverse audiences and generating widespread interest.
Within the first 90 days, the results were staggering. The organic and paid social media campaigns garnered over 800,000 impressions on Facebook and over 600,000 on Instagram, driving nearly 2,000 clicks to the EOC’s website and survey. This surge in online engagement reflected the agency’s ability to capture public sentiment and drive stakeholder engagement.
The media relations campaign surrounding the launch event was equally successful, securing nearly a dozen pieces of coverage with a total audience size of 5.06 million and over 2,000 engagements. Haute in Texas demonstrated their proficiency in crafting compelling narratives that resonate with media outlets and audiences alike. This level of exposure is a testament to their expertise in client acquisition through powerful PR, and resulted in a contract extension that continues with social media marketing and digital advertising services to this day.
Expert Insight:
“The success of this campaign hinged on our ability to translate the client’s vision into a compelling narrative,” says Aquila Mendez-Valdez, Founder and CEO of Haute in Texas. “We continue to focus on creating an emotional connection with the audience, highlighting the importance of the Edwards Aquifer and the transformative impact of the Education Outreach Center. By leveraging data-driven insights and strategic communications, we have been able to achieve remarkable results.”
Haute in Texas’s strategic approach extended beyond traditional PR and marketing. They implemented an online survey campaign to track public sentiment, providing valuable insights into the EOC’s impact. This data-driven approach allowed the agency to refine their strategies and ensure ongoing success.
This case study exemplifies Haute in Texas’s ability to deliver exceptional results for high-value clients. Their expertise in event management, social media marketing, and strategic communications makes them a trusted partner for organizations seeking to elevate their brand and achieve their goals. Since 2022 it has been our team’s pleasure to work with the Edwards Aquifer Authority, and we look forward to continuing that relationship for many years to come.
