IKEA’s Advertising Mastery

IKEA’s Advertising Mastery

In the realm of advertising, there’s a fine line between creativity and likability as Harvard Business Review explains. Many brands strive to strike a balance, but one company that has mastered this delicate art is IKEA. The Swedish retail giant’s...
Style Tips That Make You Look Like A True Professional

Style Tips That Make You Look Like A True Professional

You can make an excellent first impression in the first ten seconds of meeting someone. Your appearance can make you give the impression that you are professional and serious about what you do. There are many factors to take into consideration to ensure that you...