The New Era of Conversational Marketing

The New Era of Conversational Marketing

Jun 26, 2026 | Marketing

For years, marketing focused on getting a brand’s message in front of as many people as possible. In 2026, consumers expect something different. They want interaction, personalization, and brands that feel approachable. This shift has given rise to...
Why Local Media Still Plays a Critical Role in Brand Growth

Why Local Media Still Plays a Critical Role in Brand Growth

Apr 9, 2026 | Branding

In a world where everything feels global due to viral TikToks, national campaigns, and influencer partnerships, it’s easy to overlook something that still holds a lot of power: local media. But here’s the reality, before a brand becomes widely recognized, it usually...
Balancing Authenticity and Automation

Balancing Authenticity and Automation

Jan 15, 2026 | Business, Marketing

Automation is everywhere, from inbox follow-ups to comment replies to full content calendars that practically run themselves. And while automation is helping brands scale faster than ever, there’s one thing it can’t replicate: the human spark that builds trust. In a...
Overnight fame on TikTok: Alix Earle

Overnight fame on TikTok: Alix Earle

Sep 21, 2023 | Marketing, Social Media

A TikTok ‘it girl’, Alix Earle is one of the leading faces on TikTok for beauty, fashion and lifestyle content. With a current following of over 5 million people, her fame appeared to be overnight. So, what’s her strategy? As mentioned in her TikTok GRWM’s (get ready...