Sep 11, 2025 | Business, Marketing
From Story to Spotlight: What Makes a Brand Story Media-Worthy? Every great brand has a story worth telling. Not just a logo, not just a tagline, but a heartbeat and a narrative about who you are, why you exist, and what you believe in. At Haute in Texas, we’ve seen...
Aug 22, 2025 | Business, Marketing
No one connects with a brand that feels like a performance. You can have a flawless brand, clear message, sharp visuals, and a strong offer. But if it doesn’t feel human, it’s easy to overlook. Because people don’t buy into brands, they buy into what they believe the...
Aug 13, 2025 | Business, Marketing
Your product may be solid, but it’s the story that makes it sell. You can build the most valuable offer on the market. It can be smart, strategic, and genuinely helpful. But if your audience doesn’t feel something when they hear about it, they’ll scroll right past....
Dec 5, 2024 | Business, Marketing
In an era where consumers demand more than just quality, building brand trust has become the cornerstone of success. Consumers are increasingly discerning, seeking brands that not only deliver quality products or services but also align with their values and...
Nov 21, 2024 | Business, Marketing
Dealing with negative publicity can pose significant challenges for any organization, especially for women-owned businesses striving to build and maintain a strong reputation. As a woman-owned PR and marketing agency, we understand that how you respond to negative...
Nov 16, 2024 | Agency Life, Business, female founders
Navigating a Brand Crisis: Creating a Brand Crisis Management Plan A brand crisis can strike suddenly, potentially causing a ripple effect across your company’s reputation and long-term business prospects. For women business owners, especially in PR and marketing,...
