Running a successful business is all about getting a consistent stream of clients and customers. As much as the occasional one-time customer is useful, it is not enough to help your company stay afloat. However, you cannot merely rely on the quality of the product to ensure your customers come back for more. You must also make sure you give them a reason to do so.
Look The Part
You don’t need to wear a tuxedo or ball gown, there’s a time and place for that, and it is not in a business meeting. However, this doesn’t mean you shouldn’t still make sure that you dress to impress when meeting with clients, especially the first time.
Dressing well will immediately make you come across as a professional. Clients will notice this as soon as they lay eyes on you, so it’s worth giving yourself the opportunity to make an excellent first impression. Make sure your pants and shirt are ironed and make an effort to do hair and makeup. If you look like you don’t care about your appearance, how can customers trust you to care about them?
Consistency is a significant aspect of business relationships. This means you should deliver high-quality work every time they request a project and deliver it on time.
Failure to do this means your customers won’t be your customers for much longer. They will find someone who can work to deadlines. They will work with a company that delivers high-quality work every time. If you aren’t consistent, another company will be itching to prove they can be.
Keep Your Business In Their Mind
Even after you complete the initial project, there may be an opportunity for you to work together again in the future, so you want to keep your company in the customer’s mind. You’ve already delivered high-quality work, but this is not always enough.
Freebies, such as pens, air fresheners, and USB sticks, which you can find here, are all excellent ways to remind your clients who you are and how good a job you did. Remember to include your logo, name, and contact details to quickly get in touch with you whenever they require your services again.
You can also ensure your customers come back for more by following up after a project is complete. Often, many businesses will submit a project and then be done. However, following up later can show you care about what the customer thinks.
Whether it’s a week or a month, shoot over an email or give them a quick phone call to check-in. This will allow you to get feedback and learn about what was good (or not so good), which will help you provide the same level of service the next time you are required.
Remember The Name
Providing exceptional service for your customers is the first rule of business. But as with anything, you are always able to take it a step further. This could be the move that separates you from your competitors, and you will reap the benefits by doing so.
P.S. This post is a partner collaboration.