Resources From The Haute in Texas Blog
Welcome to the Haute in Texas blog!
While you may know our original blog that began in 2011, this corner of the internet is our agency blog, focusing on PR and Marketing tips and tricks.
What is Brand Storytelling?
From Story to Spotlight: What Makes a Brand Story Media-Worthy? Every great brand has a story worth telling. Not just a logo, not just a tagline, but a heartbeat and a narrative about who you are, why you exist, and what you believe in. At Haute in Texas, we’ve seen...
Want Your Brand To Be Remembered? Start Being Real
No one connects with a brand that feels like a performance. You can have a flawless brand, clear message, sharp visuals, and a strong offer. But if it doesn’t feel human, it’s easy to overlook. Because people don’t buy into brands, they buy into what they believe the...
Product vs. Story: The Power of Narrative
You can build the most valuable offer on the market. It can be smart, strategic, and genuinely helpful. But if your audience doesn’t feel something when they hear about it, they’ll scroll right past. Because no matter how good your product is, it’s the story that makes people care.
Three Stories Every Brand Should Have
Forget the elevator pitch. If you want people to remember your brand, tell them a story. Stories build trust. They spark emotion. They make people care. And when you're building a brand rooted in meaning and movement, not just marketing, your stories do the heavy...
Elements of a Strong Brand Story: What Keeps People Listening
A strong brand story isn’t just about telling your audience who you are—it’s about creating a connection that builds trust and loyalty. Certain elements consistently show up in stories that resonate and sell. Understanding these elements can help you craft a narrative...
Igniting Exponential Growth: How Fly Dance Fitness’ Rapid Expansion Is A Publicist’s Dream
In the fiercely competitive fitness landscape, where fleeting trends often overshadow genuine innovation, Fly Dance Fitness, a female-founded franchise, stood poised for explosive growth. However, they needed more than just a great product; they needed a strategic...
Sparkling Success: Haute in Texas Cleans Up with Influencer Marketing for MaidPro
Sparkling Success: Haute in Texas Cleans Up with Influencer Marketing for MaidPro In the competitive cleaning industry, MaidPro sought to elevate its brand and attract new customers. Recognizing the power of authentic endorsements, they partnered with Haute in Texas,...
Empowering the Future of Tech: Haute in Texas Ignites Success for Texas State University ZEUS Platform
In the dynamic landscape of higher education, Texas State University sought to break barriers and democratize access to technology education. Their vision: ZEUS, a cutting-edge online certification platform designed to empower students of all ages to forge their own...
Elevating Environmental Awareness: Haute in Texas and the Edwards Aquifer Authority’s Landmark Education Outreach Center
In the heart of Texas, a vital mission unfolded: to illuminate the importance of the Edwards Aquifer, a critical water resource. The Edwards Aquifer Authority envisioned a world-class Education Outreach Center (EOC) at Morgan’s Camp, a beacon of knowledge and...
What to Do If You’re in the News
Finding yourself in the news can be both an opportunity and a challenge for your brand. Whether the coverage is positive, negative, or neutral, how you respond can significantly impact your reputation. Here's what to do if your business or personal brand is in the...
