What is St. Patrick’s Day?
First, we should discuss what exactly St. Patrick’s Day is, and what we’re celebrating. Yes, we all know to wear green and dream about pots of gold and rainbows or celebrate with beer and the guys. The bigger question is, how can we bridge that to creating sales and marketing our brands? St. Patrick’s Day is a cultural and religious holiday taking place March 17th annually, and is centered around feasting, parades, and celebration.
UGC, or user generated content, is a big part of holidays. Asking your audience to share how they’re using your products is a fun way to get them excited about both the holiday and your brand. For St. Patrick’s Day you could urge them to post wearing something green with your product. If you have green clothing items, jewelry, reusable bags, or whatever your product is, then that’s even better! Marketing the specific item will make your audience more aware of what you sell, and maybe even participate more. You can also urge fans to post about how they’re celebrating with your product. For example, if you sell unique beer mugs, have them include their cheers using them! UGC is a unique and interactive way to benefit your brand with little to no cost, while also increasing engagement.
Tutorials and Posts
Planning a social media post for St. Patrick’s Day, or leading up to, is a great idea. Below we have some fun ideas for you to draw inspiration from for your own page!
- If you’re a cookie or baking company, post an Instagram Reel or TikTok making shamrock shaped items.
- Show off your green products. Whether a static post or IG Reel, make it fun with audios and transitions.
- Add some heritage to your post. Discuss some of the history behind St. Patrick’s Day, especially if you or someone in your company has Irish heritage. Let your audience know a little about you. Keeping your content organic is always the best way to go.
- Post about what you did that day. If you had a company Irish feast, post it! If you all went to the local parade, make a fun Instagram Reel showing how your day went – a day in the life of “insert company name.”
- If you are a restaurant, coffee company, or having anything to do with food and beverage, alter one of your regular items for the week. It can be as little as adding green icing, to creating a unique item from scratch. Limited Edition always gets people excited and interested.
Market the festivals going on around you, or places people can go for a drink, food or anything having to do with St. Patrick’s Day. You don’t necessarily have to have a big sale or contest with every holiday happening, because there’s a lot. Being a part of the conversation and showing those followers that do celebrate these holidays that you’re just as excited about them as they are, builds a connection with you and your audience.
For more post ideas and holidays in March, checkout our most recent blog, Make you March Game Plan – Key Dates.